Established in 1972, Wheeler Dealer Bicycle Shop is Oklahoma City’s oldest bicycle shop, operating at NW 50th and May Avenue in Oklahoma City for four decades. Wheeler Dealer is known in the metro area for high value bicycles, great service, and individual attention.

In March 2010, Wheeler Dealer was purchased by new owners: Steve Gooden and his daughter Jennifer. The new team is committed to carrying on the 40+ year legacy of the Wheeler Dealer tradition in OKC.

Steve Gooden

Steve Gooden has worked in business and retail for 40 years and specializes in inventory and management. Steve also manages the business and is in the shop daily. Steve rides a Specialized Roubaix Pro.

Jennifer Gooden

Jennifer Gooden studies nature conservation as a Ph.D. student at the University of Oxford. A former sustainability director for the City of Oklahoma City, Jennifer brings a strong passion for serving the community and promoting healthy lifestyles. Jennifer rides a Specialized Daily.

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